Here, you will find some ways for the use of TikTok by news media. These divisions were made from the consumption of hundreds of videos from newspaper accounts that are already on the network. The idea is that they serve not only to identify content that already exists, but also to show possible ways of using the platform for new journalistic publications.

The forms of use are grouped into 4 general areas : extension of other newspaper content; creation of targeted content; brand building; and media education.

Different newspapers will have different goals in TikTok, which is directly reflected in the format and content of the videos that will be produced. But it is important that these goals are clear to the news team. If they are not, the result may be the creation of content that does not make sense with the newspaper's values - that is, they are a waste of the journalist's time and the resources invested by the institution.